1. Community Identity
Take a stroll down Main Street and you’ll likely notice that your community has its own unique character and charm. From the mom-and-pop shop, the local CPA and dog grooming business, to an antiques emporium, coffee shop, yoga studio and beyond, small businesses contribute to a community’s identity. Many municipalities and tourism boards have prioritized preserving the unique character a vibrant small business community creates– transforming that character into an advantage.
2. Community Involvement
Small business owners are an integral part of the communities in which they live and work. Thus, they tend to be cognizant of how their decisions may impact their neighbour. In addition, local small business entrepreneurs tend to be involved in the community. For instance, they may sponsor local Little League teams, donate to the city’s homeless shelter, join the chamber of commerce, participate in community charity events, or contribute to a local non-profit organization. It’s also not unheard of for successful business owners to guest lecture at the local community college, technical institute, or small business center.